LEAD GENERATION MASTERCLASS
How to immediately start generating more leads from networking
London 29th September, 2008
The way you describe what you do can have a dramatic impact on referrals, not just with new people you meet but also your existing network. Many people invest considerable time in networking and yet do not seem to get the level of business referrals they seek. With minor changes to how they explain what they do can begin to get dramatically different results. Most attendees leave feeling more confident about their networking introductions and even with real leads.
This workshop will help you generate more leads from networking, whether you attend BNI, BRE, NRG, or Ecademy offline meetings and will also help with your online profile too!
The Lead Generation Master Class is a workshop where you will master a skill that has helped people to turnaround their sales lead generation fortunes literally overnight by applying a simple and learnable approach.
In just 1 day you will learn: 1. How to make it easier for people to refer business to you
2. How to articulate and communicate your business to stimulate referrals
3. How to be remembered by people you meet
4. Learn how to generate more referrals from your existing network
5. How to quickly expand your referral network
The learning style is fun and highly participative. You will be learning, working on your business, and networking all at the same time!! The day is designed so that you are highly likely to leave having developed leads or referrals!
What previous attendees are saying about the Lead Generation Masterclass:
"As a man whose sole marketing activity is networking, I was keen to see how I could make improvements to my presentation and my profile.
The benefits I have gained from the day I spent on the Lead Generation Masterclass has paved the way for increased activity, increased effectiveness and increased profitability.
Can I suggest that whatever you think you know, in reality, you know nothing until you have benefited from Richard's clarity of thought, his suggestions and his advice." Nick Ingram
Independent Financial Advisor
"Thanks for the most focused and practical training I've ever experienced.
It's perfectly apparent why my referral rate was low! I now have a single, clear proposition, readily understood by everyone, and which immediately generated follow-up meetings with several fellow participants in the class". Dennis Shepherd
IT Consultant
"I learnt so much from the Lead Generation Master Class. For the first time in six months I have an elevator pitch I feel that is authentic and is applicable to all marketing channels I'll be using. It was a delightful workshop and I left with about 5 marketing ideas and 3 leads" Linda Zack
Sleep Counsellor
"I would definitely recommend Richard's Lead Generation Master Class. Having spent months trying to create a 'benefits' proposition that did not sound totally corny or include the word 'coach', I'm delighted to have now created a short, snappy and powerful message that I'm comfortable with. Definitely worth the investment in time and money. Thank you!" Jennie Littlejohn
Leadership Coach
After having attended the Lead Generation Masterclass I have found that I'm much more focused on reaching my target audience. I realised that I have spent years trying to sell to everyone and anyone when I really desire to meet busy professionals who provide 90% of my core work" Carl Hawkes,
Landscape gardener
"I had the opportunity to attend the Lead Generation Masterclass and I must say that I found it to be both practical and easy to follow.
Prior to the course I thought I knew what my preposition was, by the end of the course, not only did I know, but I was also able to clearly articulate my preposition. This has since been reconfirmed by the positive responses I've received from people when I've explained my preposition following the course." Susan Papoola
HR Consultant
"I'd heard people talk about the Lead Generation Masterclass before but I was doubtful I would learn very much.
Boy, was I wrong. The day started with a neat little exercise that entertained us and set the scene for what was to come. The hours flew by and the class was full of valuable advice most of which I have never come across before - despite many years first-hand involvement in marketing and business development" Mark Lee
Professional Speaker
Who should attend:
Anyone selling expertise and know how - Coaches, consultants, web designers
Anyone that hates cold calling
Anyone that sells for a living
Anyone who wants higher paid work
Masterclass Leader: Richard White Richard White is a leading writer, speaker, and trainer on Soft Selling. Soft Selling is a powerful approach to business development based on relationships and trust and ideal for those selling expertise and know-how. Richard has many years experience in consultancy sales, selling at board level to major companies. Richard holds an MBA from Cranfield School of management, is a Master Practitioner of NLP, and a Member of the Institute of Sales and Marketing Management.
Investment The investment for learning how to confidently generate more leads and referrals through networking is only £147 (including VAT and lunch)
Early bird discounts available:
Book prior to 31st July, 2008 only £97 (save £50)