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At Pro Excellence we are always on
the look-out for resources which will be most helpful
to our clients. Our book reviews are provided in association
with Amazon. For any book you buy via our site, Amazon
pay us a small commission which we donate to the Cranfield
Trust.
Cold Calling Techniques (that
really work!)
By Stephan Schiffman
The title of this book gives the impression
that this will be a book full of gimmicks so common
place amongst books on cold calling. Yet nothing could
be further from the truth. This is a goldmine of great
advice that closely mirrors the Pro Excellence philosophy
of selling with integrity. It includes much about working
with human nature and keeping the whole process simple.
It clearly explains in very simple and humorous terms
how many of the gimmicks that others use (including
most closing techniques) are not only unnatural but
also counter-productive.
This is a very easy book to read and digest and we
recommend that you go back to it again and…again
until you are sure you are fully following all the advice
given. Sometimes the best ideas are the simplest and
we have no hesitation in recommending this book.
Buy
it now
If you come
across a book that you feel worthy to be included please
email us with details at bookreviews@pro-excellence.com
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