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Business Development Consultancy |
| Accelerating sales growth |
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Claim Your Niche!
How to find your niche and be recognized as the leading expert in your field
London – 8th November, 2007
Do you feel like you are just one in a sea of people offering the same services? How can you stand out head and shoulders above the crowd? How can you gain a reputation as THE person to speak to about what you do? In short, how can you claim your niche?
This workshop will provide the answers. In just one day you will discover the niche with your name on it! You will learn communication strategies to establish your entitlement to claim your niche and you will create a 90 day action plan to get the wheels in motion.
The workshop brings together 2 leading experts:
Mindy Gibbins-Klein, an expert in establishing expertise through writing, and Richard White, an expert in sales and marketing of professional services. Together they will lead you through exercises to gain clarity and provide you with proven strategies to apply to your business in order to claim your niche.
In just 1 day you will:
Identify your ideal niche and target audience
Develop your USP (Unique Selling Proposition)
Develop a communication strategy to claim your nicheDevelop a 90 day action plan to declare your expertise to your target market
Where: The Hubworking Centre,
5 Wormwood Street, London EC4
When: Thursday 8 November, 2007
9:00 - 5:00
The investment for learning how to claim your niche is just £295 + VAT
(including lunch and refreshments). Special early bird rate of £195 + VAT available if booked by 15th October, 2007
To reserve your place and book please contact Richard White at rwhite@pro-excellence.com .
Workshop Leaders
Mindy Gibbins-Klein
Best known as The Book Midwife ®, Mindy passionately promotes the idea that all books deserve to be written and published, and she gets great satisfaction from helping people stop talking about it and start writing. Each year, Mindy speaks to hundreds of people on the subjects of writing, publishing and impact, challenging audiences to commit to and communicate their life’s purpose. She also runs the popular “Write Now!” workshop and consults with private individuals who want to write and publish books, ebooks and articles.
Richard White
Richard White is a leading business development coach, mentor, and trainer for service business owners. He specialises in helping service businesses generate more leads and accelerate sales growth. Richard holds an MBA from Cranfield School of Management and is a member of the Institute of Sales and Marketing Management.
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